Use Case
Bloom
What is it?
Bloom is a personalized, AI-powered emotional wellness app that helps track emotions as intuitively as steps or calories.
Grounded in Rogerian therapy and emotional literacy, Bloom uses smart journaling to uncover patterns, visualize emotional states, and suggest areas for reflection. It then creates custom audio sessions — including meditations, visualizations. It is designed to support emotional clarity, healing, and long-term growth.
Who is it for?
Busy, self-aware individuals who want a private, intuitive way to check in with themselves emotionally — without needing to wait for therapy appointments or hit rock bottom.
Emma:
I’d like to understand my feelings as easily as I track my calories or count my steps.
Story
Emma is a thoughtful woman in her 30s balancing a demanding job and personal life. She often feels overwhelmed and caught in cycles of self-doubt. While open to therapy, she craves a more flexible and private tool to help her understand what she’s feeling. Bloom becomes her safe space — a quiet, intelligent companion that guides her through self-reflection and emotional healing, one journal entry at a time.
Prototype
The prototype follows Emma as she makes a journal entry, responds to AI-powered follow-up questions, and receives emotional insights visualized as an interactive landscape. Based on her emotional state, Bloom generates a personalized audio track designed to support her growth and healing.
Click here for Figma Prototype