Celia: Helping Gluten-Free Users Navigate Daily Life with Confidence
Painpoint
People living with celiac disease or gluten sensitivity often face uncertainty when eating out, grocery shopping, or making lifestyle choices. Whether it’s trying to find a safe restaurant nearby, identifying a gluten-free product at the store, or learning how to better manage their diet, the lack of centralized, trustworthy tools leads to anxiety, decision fatigue, and social friction.
Solution
Celia is a personalized, multi-functional mobile app designed to empower gluten-free users with trusted tools for everyday decisions. From scanning food products and detecting gluten, to discovering and rating GF-friendly restaurants, Celia streamlines access to information while building a supportive, data-driven experience. The app also promotes community contributions and lifestyle education, enabling users to share, learn, and live confidently.
Who it's for
Peronas
• People with celiac disease who need strict, accurate guidance to avoid gluten exposure.
• Individuals with gluten sensitivity or wheat allergies who want to reduce risk and feel better day to day.
A Day in the Life of a Celia User
User Flow
This flow shows how users can explore and evaluate gluten-free restaurants through an interactive map and detailed place profiles. With safety ratings, menu previews, and actions like directions and check-ins, Celia makes dining out easy and trustworthy for gluten-free users.
This flow highlights Celia’s barcode scanner, which instantly analyzes product nutrition and gluten safety. Users can review key health indicators, add items to personalized shopping lists, and share or save products—all within a few taps. It’s a fast, intuitive way to shop smarter and stay gluten-free with confidence.
